Canadawide Scientific is a B2B laboratory equipment supplier that originally operated through printed catalogs and phone orders. As customer behavior shifted toward online purchasing, the existing website struggled to support modern e-commerce needs and marketing growth. I took the initiative to lead a full redesign of the website to modernize the experience, improve SEO, and create a scalable foundation for future development.

Explored new ways for users to discover creators organically on Patreon by redesigning the exploration and browsing experience, focusing on navigation, content surfacing, and user engagement.

As group travel becomes more common, splitting accommodation costs often happens outside the Airbnb app using tools like e-transfer, PayPal, or Splitwise. This creates friction and pulls users out of the booking experience. Our team explored how Airbnb could support in-app split payments to improve convenience and retention.

Designed and launched a responsive restaurant website to improve online presence, showcase the menu clearly, and support customer engagement across devices.

Led the end-to-end design of an educational product for young families, collaborating closely with developers and marketing to create an engaging reading and learning experience for children.